Tip: To get the best quality for your video posts, Facebook recommends uploading videos in. Your videos can be as long as 240 minutes, as large as 4GB large, and have a maximum frame rate of 30fps. Recommended specs: Videos should also utilise H.264 compression, square pixels, fixed frame rate, progressive scan, and stereo AAC audio compression at 128kbps+. Supported aspect ratios: 16:9 (horizontal), 9:16 (full portrait), 2:3 (vertical), 4:5 (vertical), square (1:1) Here’s a breakdown of the various specs for Facebook videos. You need to produce content that is optimised for various platforms. This, however, presents a fair amount of challenge for marketers. This is due to Facebook’s commitment to making video ads viewable on as many formats as possible (think mobile and desktop devices). Your Complete Guide to Social Media Video Specs 2022 (With Helpful Optimisation Tips):įacebook video ads appear in various formats. We’ll also dive deeper into specs for various video formats that each platform offers, such as Facebook’s carousel video ads, Instagram in-feed video and YouTube’s skippable and unskippable video ads. In this blog post, we’ll share video specs for Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube and Pinterest.

So, we’ve created a list of social media videos specs to help you share your very best content with the world. Most changes are related to social platforms building the most pleasurable viewing experience for their users.Īll of these changes are challenging to keep up with. On Facebook, videos get as much as 135% more organic reach, 6 times more retweets on Twitter, and 75% of executives say they watch world-related video each day on LinkedIn.īut like most things in the social media world, video specs tend to change often. And more marketers are seeing the positive results of video performance.Īccording to research, video definitely is getting more engagement across all major social platforms. Video’s become the tool that brands are turning to as they buckle down and strive for higher engagement and conversions.

What video format is best for streaming